Who are we?
At Paroxysm Paris, we reinvent fashion with an approach that combines authenticity, quality, and personalized service. We are two passionate designers, driven by the desire to make the experience of buying women's ready-to-wear clothing both accessible and unique.
Our story begins with the combination of our complementary backgrounds. Fahed, with 13 years of experience in the high-end ready-to-wear sector, has leveraged his career as a customer advisor and then regional manager in women's ready-to-wear to develop true expertise in styling and the selection of natural materials to meet customer demands. Through his strategic approach, he has transformed the digital experience into a major asset, specializing in online sales optimization and e-commerce site management. Cynthia, a management graduate and fashion enthusiast, has evolved into a key position in B2B sales. Her expertise in cost management and business relations allows her to bring a dynamic and current vision of the sector.
Drawing on these skills and our shared vision, we founded Paroxysm Paris to offer every woman the opportunity to stand out, to feel unique and valued. By identifying unmet needs in the world of women's ready-to-wear, particularly around the personalization of the shopping experience and the quality of the products, we have created an innovative brand that is close to its customers and attentive to their expectations.
Our unique approach: quality, accessibility and personalized service.
Paroxysm Paris' objective is simple: to offer authentic fashion that is both stylish and accessible, while redefining the online shopping experience. Each piece in our collection is carefully selected for its quality, comfort, and design, to enhance the personality of those who wear it. Our selection is aimed at active, modern, and discerning women who seek elegance, comfort, and practicality.
Beyond our products, we want to offer a bespoke customer experience. Our personalized style advisory service allows each customer to receive recommendations tailored to her tastes and body shape. We have designed an intuitive, simple, and user-friendly online platform where each customer can quickly find what she is looking for, while benefiting from personalized support thanks to detailed customer reviews. We are convinced that every woman deserves to feel supported throughout her purchasing journey.
A brand rooted in Paris, at the crossroads of innovation and craftsmanship.
Paroxysm Paris is also a proudly French brand, where innovation and craftsmanship meet to offer modern, refined, and timeless creations. We firmly believe that fashion should not be a luxury reserved for an elite, but a rewarding experience accessible to all women, regardless of their desires and budget. Every customer deserves an authentic experience and a trusting relationship with the brand.
That's why we make it a point of honor to build lasting relationships with our clients. We advocate attentive listening and impeccable service, whether online or through our various communication channels. We believe that every detail counts and that every interaction should strengthen the special bond that unites Paroxysm Paris with its clients.
Towards the future: quality, innovation and responsibility
Our ambition is clear: to become a benchmark in the world of women's fashion, combining quality, innovation, and high-quality customer service. By embracing the trend of responsible fashion, we integrate ethical practices and sustainable materials into our creations to meet the expectations of a clientele increasingly aware of its environmental impact.
With a long-term vision and a dynamic approach, Paroxysm Paris is much more than a fashion brand: it's a community where every woman can find clothes that suit her, while being supported by a personalized service that makes all the difference.
Join us on this adventure and discover a new way to experience fashion, both authentic and modern, with Paroxysm Paris.
